Great journalism shouldn’t fade into the archive
Introducing StoryMappertm – A Discovery Map and Game helping readers discover more local news and history.
Typically a powerful story goes live… readers respond… and then it slowly disappears. Within a day or two, it slides off the home page, buried behind new headlines and eventually into the archive. Technically it “still exists”—but practically, it’s lost. Here’s the readership by day of typical stories:
Search might surface it someday—but discovery becomes accidental, not intentional. The newsroom loses control. The investment fades.
A Different Kind of Discovery
A Map of Your Relevant Stories keeps meaningful journalism visible long after initial publication. It connects stories to the places they belong. Geography becomes the gateway to exploration. Curiosity, memory, and community pride take over.
For Local Media, This Means:
- Longer life for great journalism
- Fresh engagement with older stories
- A powerful on-ramp for new and casual readers
- A way to stand out in a crowded digital market
Instead of disappearing, stories become part of the landscape.
Invite your audience to rediscover your community—through a map of your journalism.
Easy to Launch
No disruption. No complex tech lift. Just a new, powerful doorway into the journalism you already produce.
Which Stories are Mapped
Included – many types of stories qualify for the map, if…….they are connected to a place and have some relevance beyond the first few days.
Not included – it’s also true that many important stories just aren’t connected to a place but are timely, not timeless. Those include general politics, area-wide happenings, a short-term event, etc.